Investing in specific custom software development services is not about the fashionable technology but it is creating something that suits your team, your customers and your market. If done correctly, these services can develop tools that simplify the work, enhance the visibility of data and provide new business models. The appropriate custom service brings actual strategic value, whether the task is to mechanize the repetitive processes or to integrate the systems that seemed unrelated to each other into a single workflow. When considering this route, it is useful to get an overview of the service model and the outcomes to be expected in the first place.